(The soju brand Jinro is the best-selling spirit in the world, according toSpirits Business.)
What Is Soju?
“Soju” in fact means “burnt liquor,” in reference to how it’s made.
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Soju vs. (“Soju” and “shochu” are even written with the same Chinese characters.)
How Do You Drink Soju?
Soju is mostly drunk as a shot, downed in a single gulp.
The host will serve the eldest guest first, then everyone else.
Serve and receive pours of soju with both handsto do otherwise is disrespectful.
Not surprisingly, it’s a cocktail associated with younger drinkers.
It’s basically a boilermakerdrop a shot of soju in a glass of beer and gulp it down.
Soju is an easy substitute for vodka in most recipes.
Look for higher-quality artisanal soju, if possible, as you’ll find it much more complex and intriguing.
Pairing soju with food isn’t a big deal in Korea.
What Soju Should I Buy?
Soju typically lives alongside Japanese sake and shochu at your local liquor store.
It’s also possible to order soju online in most states.
The companyJinrodominates the soju market, accounting for half of South Korea’s soju sales.
“It is one of the greatest examples of true soju,” Kim said.
Its to be enjoyed as a shot thats tossed back in a single gulp.
Pairing it with food is not a concernenjoy it with whatever youre servingfood and this drink get equal billing.
