Here’s what we found out.
In a dream world, would you have all yourTrader Joe’s favoritesregularly shipped to your door?
Literal brick-and-mortar stores are a fundamental part of their business model and overall approach to their marketing strategy.
Photo: Getty Images
Like any business, though, cost is a major consideration.
The idea that online shopping caters to one versus many should come as no surprise.
And it does seem kind of silly to have this level of attention as a consumer.
I mean, it’s not like I’m Oprah!
I’m not even sure if I can go back to my old ways anymore.
“There’s this treasure hunt that we hope is experienced by customers,” says Sloan.
Setting themselves apart from other online retailers and competitors who offer online shopping options is important to them.
Trader Joe’s is “not a big box.”
They value being a small footprint store.
“There are always going to be costs associated with running a business,” says Miller.
And that personalized experience is what makes them unique.
They’re clearly doing something right to have dedicated fans whovote yearly on their favorite products.
Sloan also acknowledges their behavioral economics strategy in action.
The store design “drives a lot of behavioral stuff too.
We can only fit so many things, so many products, and people come in and they interact.
So even if they only ever remain a brick-and-mortar business, we’ll likely never stop shopping there.
There are just too many amazing things we can’t live without.
