Looking to kick-start the new year with healthier habits?
According to Equinox, that has to wait a day.
They continued by saying, “Your life doesn’t start at the beginning of the year.
Photo: Design elements: Getty Images. Collage: Cassie Basford.
And that’s not what being part of Equinox is about.”
The gym doubled down by stating, “We defy expectations.
We are not moderation.
Courtesy of Equinox
We want it all.
We want it all, every day.”
To me, it comes off as elitist.
And to be clear, we atEatingWelldon’t love implementing strict New Year’s resolutions either.
They can lead to shame, guilt and burnout before even reaching the end of January.
And while I understand the sentiment behind the viral campaign, this wasn’t it, Equinox.
